Fashion Catalogue for Pals Socks

This is a story about a fashion catalogue for Pals Socks, a formerly Brooklyn-based apparel company that relocated to Philadelphia. Pals Socks specializes in a playful designed, mismatched socks for children, that carries a timeless message to kids: “Even if we don’t match, let’s be Pals.”

I directed each model – kid or adult – on how to pose with a close-up of the product. Then we moved onto full-length poses, then sitting, and finally for the fun part – to dance, act silly, and to not always look at the camera. The models really came to life on camera, with attention to details like making sure that the socks’ faces – be they unicorns, dragons or ladybugs – were in position, clear and intact. I must say it was rewarding to capture and direct all walks of life from the ages of 3 to 8 years old.

In all, there were 10 child models and four adult models for this session – so we had a pretty full house. We also had balloons floating everywhere and Disney tunes playing on my Spotify radio station to keep the energy motivating and upbeat. Every little detail goes a long way for such a session.

For their efforts, I would like to thank: my intern Emily for helping out on all fronts; James Foytlin from PhillyFaces for running the casting call for talent; Jim for assisting in greeting guests as they arrived; and my assistant Gwenn for helping with photo retouching.

Anyway, here are a few of my favorite shots from this session – enjoy!