Fashion Catalogue Promotional Projects
Each month, I present a new fashion Catalogue promotional project designed to inspire your next marketing campaign. Alongside this, I will create a look book for each project and showcase it within my portfolio. For example, I currently have a look book for Spring/Summer that features the Mocha Mousse color sprinkled throughout. You can check it out to see how we incorporate this year’s color in a cohesive manner.
I also plan to create a look book for the upcoming summer campaign featuring a friend’s sailboat as our backdrop, so keep your eyes peeled for that! Each look book will highlight our best work from the session, showcasing how I would present things if you were a client hiring me, narrowing it down to the very best images for you to use in marketing your products.
I create behind-the-scenes content for my YouTube channel and share engaging posts on Instagram, TikTok, and Pinterest to showcase my team’s work and our creative process. I guide my team in exploring the latest trends, ensuring we craft professional branding solutions for various scenarios, including business portraits and product photography, alongside dynamic stop-motion and 360-degree content for email campaigns.
For 2025, Pantone has designated “Mocha Mousse” as the color of the year, so expect to see this hue woven into many of our projects. While this color will be a focal point, it’s important to remember that there’s a diverse palette to explore; don’t limit yourself to just one shade. In women’s fashion, I’ve observed a strong trend towards wide-leg jeans and comfortable sneakers, reflecting a broader cultural shift towards relaxed yet stylish outfits. Additionally, it’s exciting to see people dressing up more frequently again, especially on Thursday, Friday, and Saturday nights, as they move away from the comfort of sweatpants.
It’s important to be your authentic self, and my team and I are always here to guide you on how to pull that off and make sales.
Fashion is much more than clothing; it’s a means of expression that elevates our spirits and influences how the world perceives us. I’ve collaborated closely with Majee, a talented street fashion designer in Philadelphia who also offers wardrobe styling. If you’re interested in a session and need guidance on what to wear, I highly recommend her. However, if hiring a stylist isn’t feasible, feel free to bring along a few items from your own wardrobe that you think would work well for our shoot. With my experience in the fashion catalog industry, I can help you style these pieces to ensure you look your best.
Through my personal projects, I aim to showcase the myriad approaches we can take for catalog shoots. While many gravitate towards basic white or gray backdrops, I encourage creativity in our settings, including environmental portraits that capture the essence of your brand.
People love to see the creative process, and if you hire me for a product photo shoot or personal branding session, my team and I can provide comprehensive support, from makeup and wardrobe styling to casting models—both agency-represented and independent. My neighbor, Gordon, excels at capturing behind-the-scenes moments while I direct the photos and videos for e-commerce.
This year, I also plan to delve deeper into video editing techniques and experiment with various filters to make my reels more engaging, alongside creating captivating stop-motion images for email campaigns. If you’re a brand looking for a complete solution—from models and wardrobe styling to makeup and content creation for your website and social media marketing—I’m here to help.
Be sure to subscribe to my blog for monthly updates and special promotions, like discounted mini-sessions I’ll be offering. For May, I’m excited to provide mini branding sessions for individuals looking to go beyond simple headshots. Thank you for reading, and I look forward to creating inspiring new projects. Feel free to reach out with any ideas or marketing needs—I’m here to assist you!