Catalog Photography for Pals Cool Sock Designs
This past June 9, ArtChick Photography welcomed Pals Socks.for their Catalog Photography. Pals is a formerly Brooklyn-based apparel company that recently relocated to the City of Brotherly Love for a photo shoot of their latest offerings.
I recall the comments coming from the adult models; “Wow, these are super comfy and fun to wear.” Meanwhile, the children expressed no discomfort from the moment a parent slipped on the socks and helped their child on the set. Lucky for everyone involved, the parents were really attentive and helpful. Thank you for that – way to go parents on this set!
I directed each model – kid and adult – on how to pose with a close-up of the product. We then moved onto full-length poses, sitting, and the fun part – dancing, act silly, and to not always look at the camera. The models really came to life on camera. With attention to details like making sure that the socks’ faces – be they unicorns, dragons or ladybugs – were in position, clear and intact. I must say it was rewarding to capture and direct all walks of life from the ages of 3- to 8- years old.
As mentioned, Hannah relocated from Brooklyn to Philadelphia recently and needed a catalog photographer to shoot her latest collection. She brought snacks and toys for the kids – a really brilliant move. My studio is 2,000 square feet, so the front gallery/ waiting room was transformed into a play area for the kids. The instant the kids walked in, they gravitated to the play area. Beyond that, there is a kitchen for the snacks and after that my 12-foot seamless shooting area for the model shoot. Everything worked smoothly all day.
In total, there were ten child models and four adult models for this session – a pretty full house. We also had balloons floating everywhere. To keep the energy motivating and upbeat we had Disney tunes playing in the background. Every little detail goes a long way for such a session.
For their efforts, I would like to thank: my intern Emily Costello for helping out on all fronts, James Foytlin from PhillyFaces for running the casting call for talent, Jim for assisting in greeting guests as they arrived, and my assistant Gwenn for helping with photo retouching.
Anyway, here are a few of my favorite shots from this catalog photography session – enjoy!