The Headshot is the NEW Handshake
Simply put, if your head shots will be shown next to those of your competitors, you’ll want your photos to be better than the rest. For example, are you listed on a website that displays multiple service providers to choose from, such as a list of realtors or attorneys? If your photo looks better than your competition, your great head shot could be all it takes for you to get more leads.
A great headshot is critical for many marketing and advertisement campaigns.
Advertisements you place online, on billboards, bus stops, and inside magazines receive better response rates if they include great pictures. Engaging, honest headshots are an important part of showing why your prospective clients should hire YOU and not your competition. Many ads only feature a headshot, a service description, and a phone number. I make sure my clients have picture-perfect images that capture their market’s attention.
Doctors, attorneys, and lawyers often have pictures of themselves and their staff up at the office, to help create a friendly, welcoming environment for their clients or patients.
Many companies are including pictures on staff bio webpages – many consumers expect to be able to click and see who they will be working with. I’ve partnered with a number of web designers and small businesses to create top-notch employee portraits for web pages.
A great corporate head shot will showcase your confidence and expertise. As part of your overall image, you’ll look more professional online when you have professional pictures. Conversely, you can lose your market’s confidence with a bad picture.
If you’re a public speaker or regularly speak at events, event planners and coordinators definitely need a great picture of you to use in the program. An Attorney who regularly speaks at congressional hearings contacted me specifically for a head shot to be used when he gives talks.